Excellence in
Vision & Wellness
Welcome to the Serah Group, your premier destination for world-class eye care and holistic wellness in the UAE. With a legacy of over 8 years, we combine cutting-edge technology with a commitment to quality and affordability. Our mission is simple: we help you see better and feel better.
Our Establishments
The Serah Group proudly manages a diverse portfolio of healthcare and retail brands across Dubai and Ajman.
Serah Opticals
Our flagship brand offers expert eye testing by qualified optometrists and a curated collection of over 100 international brands.
Branches:
6 Locations across Dubai and Ajman.
Services
RTA Driving License eye testing, insurance direct billing (Nextcare, NGI, Al Madallah), and free minor repairs.
Motto:
See better, feel better.
Athens Vision Opticals
Providing specialized optical solutions with a focus on premium frames and precision lens fitting.
Branches:
2 Locations across Dubai.
Services
RTA Driving License eye testing, insurance direct billing (Nextcare, NGI, Al Madallah), and free minor repairs.
Motto:
Where Vision Meets Style
Our Opticals Network
The Serah Group proudly manages a diverse portfolio of healthcare and retail brands across Dubai and Ajman.
📍Reef Mall
2nd floor, Reef Mall, Near Salah Al Din, Deira, Dubai, UAE.
📍Al Ghurair
1st floor, Al Ghurair Centre, Salah Al Din Metro, Deira, Dubai, UAE.
📍AL Barsha
Rabwah 1, Opp. Lulu Hypermarket, Al Barsha-1, Dubai, UAE.
📍 Barsha Mall
Mall Union Coop - First floor - beside Al Barsha Pond - Al Barsha 2 - Dubai, UAE.
📍 City Centre
Ground floor, City Centre Shindagha, Al Ghubaiba , Dubai, UAE.
📍 City Life
Ground floor, City Life Al Tallah, Sheikh Ammar Bin Humaid street, Ajman, UAE.
📍 UW Mall
Mezzanine floor , UW Mall, Next to burjuman center , Dubai, UAE.
📍 Muraqqabat
16th Street - Al Muraqqabat Rd - Al Muraqqabat - Deira - Dubai
Growing Everyday to Address the Increasing Customer's Eye Care Needs
Eye Care
Comprehensive vision assessments and fittings delivered by certified optometrists, featuring complimentary minor repairs at our stores.Opticals
Discover a broad range of high-quality sunglasses, computer glasses, and stylish frames from leading global fashion brands at accessible pricing.Lens Brands
Superior optical precision powered by Vista Plus lenses alongside premier contact lens options tailored for daily wear, comfort, and custom fits.
Vision is the art of
seeing
the invisible.
Business Mission
To offer high quality products and friendly,
professional, customized services at an affordable
cost and be known as the most trusted optical
store in the region.
We care. We promise.
At Serah, you come first. We value your time and money. We are committed to care for your vision and pro actively, take initiative and suggest improvements to make your life easier and better.
Better eyes for a better life
Little wonder, international brands have consistently chosen us as their preferred partner to offer their latest models
and releases. With specialised eye care services and a range of the latest eye wear, a visit to Serah is sure to make
you see better, feel better.
What Our Clients Say
Discover why clients across Dubai trust Serah Group for premier vision care and holistic wellness. Read real, verified Google reviews from our valued visitors.
Head Quarters
- +971 4 596 2900
- Office No. 701, Bin Sougat, Deira, Dubai
- info@serahopticals.com